B!Digital neemt plaats in IAB Taskforce Social

Posted on June 1st, 2010 by buongiorno

De IAB Taskforce Social is maandag officieel van start gegaan. Het voornaamste doel is om merken te helpen bij het nemen van de juiste beslissingen op het gebied van social media.

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The Mobile Applications Market

Posted on May 24th, 2010 by buongiorno

Since the opening of the Apple Store, Apple, entrepreneurs and other companies have proven that mobile applications can not only be saleable, but that the best can become phenomena and superb revenue makers.

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The future of marketing? Looks at social media

Posted on May 7th, 2010 by buongiorno

In the past 6 months, marketers have shifted their attitudes toward social media marketing spending. This was recently affirmed in the new study, “The CMO Survey”, from Duke University’s Fuqua School of Business and the American Marketing Association. 

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Mobile marketing: digital ad spend to surpass print in 2010 for first time

Posted on April 30th, 2010 by buongiorno

For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell.

The data, collected in December 2009, quantifies how advertisers have planned their 2010 spending coming out of the major 2008-2009 global economic crisis.

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Mobile Advertising has a large untapped potential and now might be the right time to acquire first-mover advantages

Posted on April 23rd, 2010 by buongiorno

Informa forecasts that the global mobile advertising market will be worth $12.09 billion by 2013.

This is a great opportunity for those brands intended to maximize this potential, in 2011, mobile advertising will be worth US$6.1 billion, of which US$1.5 generated from Europe.

 

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